The water of the Dead Sea is ten times saltier than that of regular seawater and is considered to possess healing properties and nourishing attributes that benefit the skin.
AHAVA is the only cosmetic company located on the shore of the Dead Sea and licensed to mine the minerals that it offers.
The minerals in the AHAVA products function as “inter-cellular messengers “; they are responsible for transmitting the information to our skin cells, rejuvenating them and giving them back the glow and beauty that has been lost over time.
This is AHAVA’s secret of youth
From now on, it can be your secret too…
AHAVA DEAD SEA LABORATORIES introduces
AGE CONTROL BRIGHTENING AND RENEWAL SERUM & AGE CONTROL EVEN TONE SLEEPING CREAM
Beauty sleep is not a myth. It does lessen wrinkles and regenerate radiance. Skin behaves differently at night than during the day. During the day, skin is constantly challenged by climate and other external aggressions. But at night, when the body rests, skin renewal and damage control activities are maximized. Human tissues show increased cell production, peaking around 2 am, with cell regeneration taking place 8 times faster vs. day time. Moreover, explains Dr. Ze’evi Maor, AHAVA Chief of R&D: “Human skin operates through two parallel metabolic pathways: anabolism (constructive metabolism) and catabolism (destructive metabolism, essential for elemental recycling). It has been demonstrated that during sleeping hours,skin activities shift toward anabolism. During nighttime, skin rebuilds and recovers itself from the stress of the day via the synthesis of essential molecules such as proteins. Also the enhancement of skin cell division during night hours helps skin renewal by shedding older dead skin cells that cling to the skin’s outermost surface. This contributes to a solid, uniform tissue, creating a well-defined, homogeneous layer.”
NEW AGE CONTROL EVEN TONE SLEEPING CREAM
Nighttime treat works to diminish early signs of aging and refine the skin’s texture and clarity. Indulges skin with intensive nourishment, reinforcing its dermal-matrix structure, sleeping away fine lines and imperfections for a smoother, brighter tone.
NEW AGE CONTROL BRIGHTENING AND RENEWAL SERUM
Lights the way to a spotless, lineless, flawless complexion. Visibly fades away the appearance of dark spots and maximizes nighttime cell turnover to encourage smoother and brighter skin to surface each morning.