we believe that our brand can lay claim to the strongest association with the dead Sea
- We have the largest range of products derived from Dead Sea minerals
- Our products contain a higher proportion of Dead Seaminerals than any other competitive product
- Our production facilities are the only ones actually basedon the shores of the Dead Sea
- We are one of the most extensive sponsors of dermatological, hydrological, marine and geological research in and around the Dead Sea
AHAVA DEAD SEA LABORATORIES introduces
AGE CONTROL BRIGHTENING AND RENEWAL SERUM & AGE CONTROL EVEN TONE SLEEPING CREAM
Beauty sleep is not a myth. It does lessen wrinkles and regenerate radiance. Skin behaves differently at night than during the day. During the day, skin is constantly challenged by climate and other external aggressions. But at night, when the body rests, skin renewal and damage control activities are maximized. Human tissues show increased cell production, peaking around 2 am, with cell regeneration taking place 8 times faster vs. day time. Moreover, explains Dr. Ze’evi Maor, AHAVA Chief of R&D: “Human skin operates through two parallel metabolic pathways: anabolism (constructive metabolism) and catabolism (destructive metabolism, essential for elemental recycling). It has been demonstrated that during sleeping hours,skin activities shift toward anabolism. During nighttime, skin rebuilds and recovers itself from the stress of the day via the synthesis of essential molecules such as proteins. Also the enhancement of skin cell division during night hours helps skin renewal by shedding older dead skin cells that cling to the skin’s outermost surface. This contributes to a solid, uniform tissue, creating a well-defined, homogeneous layer.”
NEW AGE CONTROL EVEN TONE SLEEPING CREAM
Nighttime treat works to diminish early signs of aging and refine the skin’s texture and clarity. Indulges skin with intensive nourishment, reinforcing its dermal-matrix structure, sleeping away fine lines and imperfections for a smoother, brighter tone.
NEW AGE CONTROL BRIGHTENING AND RENEWAL SERUM
Lights the way to a spotless, lineless, flawless complexion. Visibly fades away the appearance of dark spots and maximizes nighttime cell turnover to encourage smoother and brighter skin to surface each morning.